Privacy Policy

This Privacy Policy describes how Purdy's Powersports ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from our website www.PurdysPowersports.com (the "Service").

1. Information We Collect

Personal Information You Provide

When you visit our site, we collect certain information you voluntarily provide, including:

• Account Information: Name, email address, phone number, and password when you create an account
• Order Information: Billing and shipping addresses, payment information, and purchase history
• Contact Information: Information you provide when contacting customer service or submitting reviews
• Vehicle Information: Make, model, year, and other specifications of your powersports vehicles to help us recommend compatible parts

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and usage, including:

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Information: Pages visited, time spent on pages, links clicked, and search queries
• Location Information: General geographic location based on IP address
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

2. How We Use Your Information

We use your personal information for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing and shipping
• Customer Service: To respond to your inquiries, provide support, and resolve issues
• Account Management: To create and maintain your account and provide personalized experiences
• Product Recommendations: To suggest compatible parts and accessories based on your vehicle information and purchase history
• Marketing Communications: To send promotional emails, newsletters, and special offers (with your consent)
• Website Improvement: To analyze usage patterns and improve our website functionality and user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Fraud Prevention: To detect and prevent fraudulent transactions and protect our business

3. Information Sharing and Disclosure

We may share your personal information in the following circumstances:

Service Providers

We share information with third-party service providers who help us operate our business, including:

• Payment processors (credit card companies, PayPal, etc.)
• Shipping carriers (UPS, FedEx, USPS, etc.)
• Email marketing platforms
• Website hosting and analytics providers
• Customer service platforms

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information when required by law or to protect our rights, property, or safety, or that of others.

Consent

We may share information with your explicit consent or at your direction.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure payment processing systems
• Regular security assessments
• Employee access controls and training
• Secure data storage and backup systems

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These technologies help us:

• Remember your preferences and login information
• Analyze website traffic and usage patterns
• Provide personalized content and recommendations
• Enable social media features
• Deliver targeted advertising

You can control cookies through your browser settings, but disabling cookies may limit some website functionality.

6. Your Rights and Choices

You have the following rights regarding your personal information:

Account Information

You can update your account information by logging into your account or contacting us.

Marketing Communications

You can opt out of marketing emails by clicking the unsubscribe link in emails or updating your account preferences.

Data Access and Portability

You can request a copy of your personal information we have on file.

Data Correction

You can request correction of inaccurate personal information.

Data Deletion

You can request deletion of your personal information, subject to certain legal and business requirements.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any information.

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place for such transfers.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Account information: Until account deletion or 7 years after last activity
• Order information: 7 years for tax and accounting purposes
• Marketing preferences: Until you opt out or account deletion
• Website usage data: Up to 2 years

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information we collect
• Right to delete personal information
• Right to opt out of the sale of personal information
• Right to non-discrimination for exercising your rights

We do not sell personal information to third parties. To exercise your rights, please contact us using the information below.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

13. Contact Information